Monday, May 20, 2024

The Coca‑Cola Company elects Manuel Arroyo new CCO


ATLANTA, USA – The Board of Directors of The Coca‑Cola Company today announced the election of Manuel “Manolo” Arroyo as an executive vice president of the company, effective Jan. 1, 2024. There are no changes to Arroyo’s duties as global chief marketing officer, a role he has held since January 2020.

Arroyo is responsible for global category teams; Integrated Marketing Experience, including media, digital marketing, design, marketing assets, human insights and marketing performance; marketing operations and capabilities; and the marketing transformation office.

The board has also revised the titles for several other officers who already hold elected roles. No job duties have changed. These title revisions will be reflected in executive biographies on the company’s website in January.

Coca-Cola Zero Sugar named presenting sponsor of the 5th Annual Sports Power Brunch

The 5th Annual Sports Power Brunch: Celebrating the Most Powerful Women in Sports announced today Coca-Cola Zero Sugar as the Presenting Sponsor for the highly anticipated event taking place on Wednesday, February 7, 2024 at ARIA Resort & Casino in Las Vegas.

The event promises to be a one-of-a-kind experience for attendees, featuring an all-star lineup of honorees, panelists, and special guests.

“Coca-Cola is proud to sponsor the 5th Annual Sports Power Brunch, developed through the visionary leadership of LaTonya Story,” says Charece Williams, Vice President, Marketing Assets, Partnerships & Influencers, Coca-Cola North America.

“This celebration of the most powerful women in sports shines a light on the Real Magic™ of all those who will be honored.”

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