Monday, July 15, 2024

Keurig Dr Pepper launches malt-based rtd Mott’s Clamato Caesar

MONTREAL, Canada – Canada Dry Mott’s Inc., doing business as Keurig Dr Pepper Canada, and Geloso Group of Companies (“Geloso Group”) announce today that they have entered an exclusive partnership to expand the distribution of the #1 Caesar brand in the country to Quebec grocery and convenience by introducing a malt-based ready-to-drink Mott’s® Clamato® Caesar.

Geloso Group, a manufacturer and producer of premium malt beverages, wines, ciders, beers and spirits, will have the exclusive right to produce, distribute, and sell the malt-based Mott’s Clamato Caesar in the province of Quebec. Terms of the agreement were not disclosed.

“Building on the continued growth of our classic Mott’s Clamato Caesar, Keurig Dr Pepper Canada is reaching for new opportunities in the ready-to-drink category in Canada,” says Olivier Lemire, president, Keurig Dr Pepper Canada.

“We’re proud to partner with a Quebec company with a strong expertise in malt-based beverages. This mutually beneficial agreement will allow us to expand our cold beverage portfolio, while increasing the reach and distribution of one of our iconic beverages.”

“Geloso Group is proud to enter an exclusive partnership with Keurig Dr Pepper Canada.

This agreement is a testament to our quality craftmanship for beverages and exceptional brand building capabilities, making Geloso Group the natural choice to entrust the success of the iconic Mott’s Clamato Caesar across the province of Quebec” says Aldo Geloso, president, Geloso Group of Companies.

The new malt-based ready-to-drink Caesar will be available in two signature flavours, starting in the Spring of 2024.

Consumers can enjoy the Original and Extra Spicy versions of their national cocktail, in six or twelve packs of 341 ml cans and single serve 458 ml cans across Quebec grocery and convenience retailers.

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